Parkwood Entertainment is an entertainment and management company founded by entertainer and entrepreneur, Beyoncé in 2010. As her former, Digital Design Director, I conceptualize and design leading-edge user experiences and interfaces for digital platforms. I partnered with the Creatives in rapidly creating photo-driven editorial layouts and animations
BEYGOOD 4 Burundi
Beyoncé partnered with UNICEF to launch BEYGOOD4BURUNDI, a multi-year partnership to provide safe water to the most vulnerable children in Burundi, known as the "Heart of Africa." The partnership will support programs to improve water, sanitation and basic hygiene practices in the hardest-to-reach areas of the landlocked East African nation, where nearly half the population has no access to safe water.
The website featured a short video detailing the water crisis in Burundi, vibrant photos, and easily shareable fact cards. The cards included straightforward facts about how unsafe water affects Burundi communities and how every dollar can make a big difference.
Our primary goal was to educate people about the initiative, and our secondary goal was to receive donations and collect email addresses for progress updates and future activations. We also created two limited edition t-shirts that were for sale on shop.beyonce.com.
Shorty Social Good Awards / Finalist
Illustration by Kelly Shami
Introducing @sonoya for the Ivy Park Spring Campaign via Instagram.
Video Editor / Shaquana Golding